New Track is an integrated consumer enthusiast media company with operations in publishing, digital media, broadcasting, video, licensing, merchandising, e-commerce and events. The company's products and services are organized around various special interest subject areas such as soft crafts, astronomy and woodworking. The deepest concentration is within soft crafts such as quilting, knitting, sewing, scrapbooking and paper crafts. In all areas and all activities, the company is devoted to helping consumers get the most from their hobbies and special interests, offering a combination of authoritative, inspirational and “how to” content and product that builds consumer capabilities and enjoyment.
The company was formed in 2006 by Boston Ventures and Stephen J. Kent with the objective of acquiring established properties in a limited number of enthusiast subject areas and then building those properties through organic development and add-on acquisitions. Through longstanding relationships enjoyed by the partners, the company was successful in completing seven separate acquisitions in its first five years, all fully integrated and generating organic growth. And, additional opportunities are always being explored.
The company now employs more than 300 and has operations in Cambridge (MA), Cincinnati (OH), Winterset (IA), Eagan (MN) and Center Harbor (NH), Golden (CO), and Bluffdale (UT).